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BCG
BCG's Bliss Index
BLISS stands for Bias-free, Leadership, Inclusion, Safety and Support.
Based on survey responses from 27,800 employees across 16 countries, BCG identified inclusion as a critical factor in workplace happiness.
We built a simplified motion identity for BCG BLISS and expanded the activation through approachable visual storytelling.
The result was distinct, simplified and personified motion brand to visualise this impactful brand activation.
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TAP TO PLAY 🙃
Solutions
Brand Activation
Animation
Creative Strategy
Interactive
TAANEYA BALAJI
Animation Lead
SARAI WINGATE
Design & Illustration Lead
BLISS
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