BCG Bliss Index

BCG

BCG's Bliss Index

BLISS stands for Bias-free, Leadership, Inclusion, Safety and Support.

Based on survey responses from 27,800 employees across 16 countries, BCG identified inclusion as a critical factor in workplace happiness.

When workers feel included, the index shows, their happiness and overall well-being improve and retention rates increase.

We created a distinct, simplified and personified motion brand to visualise this impactful brand activation.

TAP TO PLAY 🙃

Brand Activation

Animation

Creative Strategy

Interactive

TAANEYA BALAJI

Motion Graphic Design & Animation

SARAI WINGATE

Design & Illustration

BLISS