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TARGET

AR first storytelling for Target social
We built AR-first social experiences for Target.
We expanded guest engagement beyond the store.
We turned social content into interactive brand experiences.
We created high-engagement AR moments built for
fast-moving social platforms.
With a 200% higher engagement rate, we created photo-op moments at Targets signature storefronts, and helped guests answer that burning question, "Should I get bangs?," available on Target's Instagram & Snapchat accounts.



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Solutions
Brand Stories
Social
AR
Interactive
TAANEYA BALAJI
Strategy, Art direction, Design & Development
​
THANU VASAGAM
Design & Development
​
HARISH MUNIRATHNAM
Development



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